The Garden Cottage, an award-winning property located in the market town of Hinckley, Leicestershire, offers a luxurious stay for two people. Completed in 2023, this stunning
1-bedroom cottage has already garnered accolades, including the ProCon Small Residential Scheme of the Year Award 2023.
The ProCon Awards celebrate the finest in construction and property development in Leicestershire and Rutland.

The client sought to elevate the guest experience at The Garden Cottage by integrating advanced digital solutions. Vision 88 was tasked with:

• Create a detailed Digital Twin of the property.

• Craft an Interactive Virtual Tour with embedded instructions for various property features.

• Generating an Airbnb-compliant QR code for easy guest access.

• Providing a micro URL to be included in the Airbnb listing description.

• Producing a short introductory video to enhance the property’s online presence.

• Delivering an HDR photo pack to showcase the property in high quality.

1. Digital Twin Creation:

   Vision 88 created a high-fidelity digital twin of The Garden Cottage, capturing every detail of the property. This digital replica provides an immersive experience, allowing potential guests to explore the property virtually before booking.

2. Interactive Virtual Tour:

   An interactive virtual tour was developed, featuring embedded instructions on key property features such as the heating system, kitchen appliances, and entertainment setup. This not only enhances the guest experience by making the stay more comfortable but also reduces the need for physical instructions and minimises guest queries.

3. Airbnb-Compliant QR Code:

   To facilitate easy access to the virtual tour, Vision 88 generated an Airbnb-compliant QR code to be added to the listings photos. A physical QR code is strategically placed within the property, enabling guests to quickly access the Interactive Virtual Tour and property instructions via their smartphones.

4. Micro URL for Airbnb Description:

   A copy and paste
   [ https://is.gd/iu8gMc ] (to stay compliant with Airbnb terms of use) micro URL was created to be included in the Airbnb listing description. This URL provides prospective guests with a secondary pathway to the direct access to the Interactive Virtual Tour, enhancing the listing’s attractiveness and potentially increasing booking rates.

5. Introductory Video:

   A short fly through video was produced to highlight the key features and charm of The Garden Cottage. This video serves as a powerful marketing tool, providing a visually engaging overview of the property, which can be shared on various platforms including social media, and the property’s website.

6. HDR Photo Pack:

   Vision 88 delivered a pack of high-dynamic-range (HDR) photographs, showcasing The Garden Cottage in stunning detail and quality. These photos enhance the property’s visual appeal in online listings and promotional materials, ensuring it stands out to potential guests.

The integration of Vision 88’s digital solutions has significantly enhanced the guest experience at The Garden Cottage. The Digital Twin and Interactive Virtual Tour provide a comprehensive preview of the property, while the QR code and micro URL ensure guests have easy access to important information prior and throughout their stay. The introductory video and HDR photo pack add dynamic and high-quality elements to the property’s marketing strategy. These innovations have not only improved guest satisfaction but have also streamlined property management for the client.

Vision 88’s advanced digital solutions have set a new standard for guest experience in the hospitality industry. The successful implementation at The Garden Cottage showcases the potential of Digital Twin Technology, Interactive Virtual Tours, and HDR photography in enhancing property listings and guest satisfaction.