Case Study New Build Sale

Thomas Property Group, a prominent estate agent serving Chester and North Wales, sought to elevate the marketing for a new development of six units. Dissatisfied with the quality of output from their previous provider, they faced a five-month period with no offers on these units. To revitalise interest, they wanted a fresh approach that would enhance the properties’ presentation and attract potential buyers across the region.

The project had clear requirements to achieve Thomas Property Group’s marketing goals:

• Consistent, Repeatable Output:
  Ensure uniform quality across all units in the development.

• High-Quality Imaging:
  Provide professional HDR and drone photography to showcase the properties’ full potential.

• Immersive Experience:
  Deliver an engaging digital solution to captivate potential buyers.

• Rapid Turnaround:
  Meet tight timelines to support the relaunch of the marketing campaign.

1. Digital Twin Creation:
   Vision 88 developed high-fidelity digital twins for each unit in the development, capturing every architectural and design detail with precision. These digital replicas allow prospective buyers to explore each property virtually, offering an engaging experience that highlights unique features and layout.

2. Immersive Virtual Tour:
   An interactive virtual tour was created, incorporating embedded information on key aspects of each unit. This feature allows buyers to navigate through the spaces at their own pace, exploring every corner and engaging with the property’s unique qualities before scheduling an in-person viewing.

3. HDR Photography:
   Vision 88 delivered a series of high-dynamic-range (HDR) photos that showcase the units in exceptional quality, capturing each room’s true depth, light, and colour. These images serve as impactful visuals for online listings and marketing materials, attracting prospective buyers with clarity and detail.

4. Drone Photography:
   For a comprehensive view, drone photography was conducted to capture the entire development from an aerial perspective. These images highlight the site’s layout, surrounding landscape, and amenities, providing buyers with a holistic view of the property’s location and appeal.

5. Floor Plans:
   Detailed 2D floor plans were generated to give buyers an accurate understanding of each unit’s layout and dimensions. These plans help buyers visualise how the spaces fit their needs, supporting informed decision-making from the start.

6. QR Codes and Micro Links:
   Custom QR codes and micro links were provided, enabling easy integration on third-party websites and social media platforms. This allows potential buyers to access the immersive virtual tours seamlessly, extending the reach of the marketing campaign and enhancing engagement.

The integration of Vision 88’s digital solutions has significantly boosted the appeal and visibility of the new development, addressing Thomas Property Group’s challenges in showcasing these units effectively. Key benefits observed include:

• Enhanced Buyer Engagement:
  The immersive digital twin and virtual tour captured attention from a broader audience, increasing buyer interest and generating a notable uptick in inquiries from prospective buyers across the region.

• Consistent and High-Quality Presentation:
  By providing consistently high-quality visuals, including HDR and drone photography, each unit within the development was presented at its best, setting a new standard in property marketing for Thomas Property Group.

• Accelerated Market Readiness:
  The rapid turnaround of digital assets enabled a swift relaunch of the marketing campaign, allowing the estate agents to reposition the development and attract fresh interest quickly.

• Streamlined Marketing and Sales Process:
  The high-quality, interactive materials reduced the need for multiple in-person visits, allowing the sales team to focus on qualified buyers, improving overall efficiency and saving valuable time.

Vision 88’s digital solutions have transformed the way Thomas Property Group showcases its properties, setting a new benchmark for quality and consistency in the property marketing sector. By creating high-fidelity digital twins, immersive virtual tours, and visually striking HDR and drone photography, Vision 88 empowered the client to relaunch their marketing campaign with a fresh, polished approach. The enhanced digital tools not only attracted more qualified buyers but also streamlined the sales process, allowing the agents to focus on serious prospects with ease. This project demonstrates the value of advanced digital tools in elevating property marketing standards and reaching wider, more engaged audiences. Vision 88’s commitment to quality, speed, and impact has positioned Thomas Property Group’s development for greater market success.