Case Study Rental Apartment

This modern ground floor apartment, completed recently, offers a blend of contemporary living with practical amenities. Located in a charming development, the property features a spacious open-plan living room and kitchen, a double bedroom with a built-in closet, a large bathroom with both bath and shower, and additional storage space. The apartment also benefits from private parking and automated security access.

The client aimed to enhance the appeal of this rental apartment listing by integrating advanced digital solutions. Vision 88 was tasked with:

• Creating a detailed Digital Twin of the property.

• Crafting an Interactive Virtual Tour with embedded instructions for various property features.

• Producing a short introductory video to enhance the property’s online presence.

• Delivering an HDR photo pack to showcase the property in high quality.

• Providing floor plans to give potential tenants a clear layout of the property.

1. Digital Twin Creation:

   Vision 88 created a high-fidelity digital twin of the ground floor apartment, capturing every detail of the property. This digital replica provides an immersive experience, allowing potential tenants to explore the property virtually before booking.

2. Interactive Virtual Tour:

   An interactive virtual tour was developed, featuring embedded instructions on key property features such as the kitchen appliances, security system, and parking access. This not only enhances the tenant experience by making the move-in process smoother but also reduces the need for physical instructions and minimises tenant queries.

3. Introductory Video:

   A short fly-through video was produced to highlight the key features and charm of the apartment. This video serves as a powerful marketing tool, providing a visually engaging overview of the property, which can be shared on various platforms including social media and the property’s listing site.

4. HDR Photo Pack:

   Vision 88 delivered a pack of high-dynamic-range (HDR) photographs, showcasing the apartment in stunning detail and quality. These photos enhance the property’s visual appeal in online listings and promotional materials, ensuring it stands out to potential tenants.

5. Floor Plans:

   Accurate and detailed floor plans were provided, giving potential tenants a clear understanding of the property’s layout. This is particularly useful for tenants who are visualising how their furniture and belongings will fit into the space.

The integration of Vision 88’s digital solutions has significantly enhanced the appeal and marketability of the rental apartment. For the real estate agent managing the property, this has led to several key benefits:

• Increased Engagement and Inquiries:
  The immersive digital twin and interactive virtual tour have drawn more interest from potential tenants, leading to a higher volume of inquiries.

• Faster Lease-Up Times:
  By providing comprehensive and high-quality visuals, the property stands out in listings, helping to secure tenants more quickly.

• Enhanced Marketing Materials:
  The HDR photo pack and introductory video have enriched the marketing materials available, ensuring the property is presented in the best possible light.

• Efficient Management:
  The digital tools reduce the need for physical visits and repeat instructions, allowing the real estate agent to manage the property more efficiently and focus on other tasks.

Vision 88’s advanced digital solutions have set a new standard for property marketing in the rental industry. The successful implementation at the ground floor apartment showcases the potential of Digital Twin Technology, Interactive Virtual Tours, HDR photography, and detailed floor plans in enhancing property listings and tenant satisfaction. For real estate agents, these tools drive key performance indicators such as increased engagement, faster lease-up times, and efficient property management.